Job Overview
We are seeking an experienced Franchise Marketing Manager to join our fast-growing med spa franchise. This role requires a proactive, detail-oriented professional with 3-5+ years of experience in marketing management and franchise marketing for at least one year is required. In this fast-paced role you will contribute to all aspects of marketing including campaign creation, vendor management, franchisee support, analytics, and brand consistency. Your ability to collaborate with internal teams and franchisees, combined with your creative and analytical skills, will be essential for success. Exceptional franchisee support and the ability to implement marketing initiatives which achieve strong unit-level performance are paramount to this role.
Key Responsibilities
Marketing Systems Management & Martech:
• Manage and maintain the marketing technology stack (website, CRM, call tracking, POS, reputation management, asset management, digital marketing, social and online platforms)
• Build and maintain CRM automations, comprehensive email and SMS campaigns
• Manage reporting and analytics preparation for franchise locations and systemwide performance in support of established KPIs and benchmarks identifying trends, proactively anticipating marketing needs and making changes quickly to support improved performance as needed
• Troubleshoot vendor and location issues and support digital marketing initiatives from concept to implementation
National and Local Store Marketing:
• Serve as primary marketing support contact for franchisees and their local vendors
• Provide turn-key marketing campaigns and roll-out guides, support, and communications to ensure network has access to everything needed to simply and effectively implement
• Coordinate social media content with agency partners for both the brand page and as an intermediary in support of local stores
• Maintain a detailed marketing calendar for promotions across all channels
• Align campaigns with location/regional needs and corporate goals
Franchise Training and Support:
• Conduct training and planning calls with franchisees during all phases of initial growth and ongoing operations, guiding them to meet or exceed performance goals
• Contribute to the development of training materials and standard operating procedures
• Guide locations on all facets of executing successful national and local marketing initiatives
• Develop and maintain a comprehensive repository of training materials and resources ensuring accuracy, relevance, and continuous updates to reflect evolving marketing channels, industry trends, and the franchise brand’s rapid growth
Graphic Design and Franchise Marketing Integrations:
• Co-create and manage marketing collateral including flyers, signage, ads, point of purchase and branded templates
• Ensure brand consistency across all materials
• Develop evergreen collateral and targeted campaigns for franchise locations
Vendor Management:
• Manage relationships with all marketing vendors
• Oversee campaign briefings, vendor connectivity, and alignment with corporate standards
• Ensure performance requirements are being met
Qualifications
• Bachelor’s degree in marketing, communications, or a related field
• 3-5+ years of experience in franchise marketing preferred, franchise marketing experience of at least 1 year required
• Proficiency in and ability to quickly learn a variety of marketing technologies, CRM systems, data analytics and AI
• Exceptional organization, project management, verbal and written communication skills
• Digital, social media, organic, grassroots and social media marketing proficiency
• Experienced in graphic design programs such as Canva, Photoshop, or Illustrator
• Skilled in building creative and effective email and SMS campaigns
• Performance-focused
• Ability to work both independently and collaboratively in a fast-paced environment
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