Job Description

Overview

The Marketing Project Manager is a key member of the marketing team, responsible for translating channel insights into actionable marketing projects that drive engagement and growth for assigned channels. Reporting to the US Wholesale Marketing Director, this role manages the full project lifecycle—from ideation to completion—collaborating with creative, digital, and channel stakeholders to deliver impactful campaigns. The Marketing Project Manager will target key audiences such as bathing wholesalers, plumbers, developers, contractors, and architects, ensuring alignment with the broader marketing strategy for wholesale sales channels. This position requires a deep understanding of all marketing facets, a passion for creating engaging content, and a proactive approach to advancing channel objectives through innovative projects.

Persona

The ideal Marketing Project Manager is a strategic, marketing-savvy professional with a strong drive to turn insights into impactful projects. They excel at understanding channel dynamics and crafting engaging content for B2B audiences, including bathing wholesalers, plumbers, developers, contractors, architects, and occasionally homeowners. With a comprehensive grasp of marketing disciplines—spanning creative, digital, and analytics—they are motivated to create campaigns that resonate and drive results. Collaborative and organized, they thrive in managing cross-functional projects, working closely with creative and digital teams to bring ideas to life while advancing their channels’ goals.

Background

• Education : Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience : 3-5 years of experience in marketing project management, with a focus on channel marketing or B2B campaigns. Background in commercial bathware, construction, or home improvement industries is a plus.
• Industry Knowledge : Strong understanding of channel dynamics and the needs of target audiences (wholesalers, plumbers, developers, contractors, architects)
• Technical Proficiency : Familiarity with marketing tools (Smartsheet, Hubspot, Filestage) to manage and measure campaign success.

Skillset

• Channel Insight Analysis : Skilled in interpreting channel insights (customer needs, market trends, competitive landscape) and translating them into actionable marketing deliverables.
• Project Lifecycle Management : Adept at overseeing projects from ideation to completion, including scoping, planning, execution, and post-campaign analysis.
• Marketing Expertise : Comprehensive understanding of marketing disciplines, including content creation, digital campaigns, social media, email marketing, and analytics, to drive cohesive strategies.
• Content Creation : Ability to develop engaging, customer focused content that drives outcomes
• Collaboration & Stakeholder Management : Strong interpersonal skills to collaborate with creative, digital, and channel teams, ensuring alignment and driving project success.
• Project Management : Exceptional organizational skills to manage multiple projects, meet deadlines, and deliver high-quality results in a fast-paced environment.
• Analytics & Optimization : Ability to analyze campaign performance and optimize future projects based on data-driven insights.

Experience

• Channel-Driven Projects : Proven success in developing and executing marketing projects based on channel insights, driving engagement and growth in B2B or wholesale settings.
• Cross-Functional Collaboration : Demonstrated experience working with creative and digital teams to deliver cohesive, engaging campaigns that align with channel goals.
• Content Development : Practical experience creating engaging content (social posts, email campaigns, printed collateral, website content) that resonates with target audiences and drives channel objectives.
• Campaign Analysis : Skilled in measuring campaign performance, identifying key learnings, and applying insights to improve future projects.
• Stakeholder Engagement : Strong track record of managing relationships with diverse stakeholders, ensuring alignment and buy-in across teams.

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