Job Description

Director of Product Management

Location: Woodstock, Ga or Austin, TX (On-Site)

Reports To: CEO

Department: Product Management

About Us

RHINO USA is an American-owned, family-operated brand founded with a mission to design and deliver superior powersports and outdoor gear built for adventure. Specializing in premium-quality products for cargo management, recovery gear, towing, and camping, RHINO USA has become a leading name in the industry by blending rugged utility with uncompromising performance and value. Our passion for off-roading and the outdoors drives innovation, customer obsession, and category leadership across all channels.

Position Overview

Rhino USA is looking for a hands-on Director of Product Management to lead and scale RHINO USA’s core product categories: Cargo Management, Recovery Gear, Towing Products, and Camping Gear. This senior leader will own the product lifecycle from strategy to go-to-market, build and mentor high-performing category teams, and drive growth through innovation, customer-centric design, and operational excellence.

Key Responsibilities

Strategic Leadership

• Define and execute the overall product strategy and roadmap aligned with RHINO USA’s vision and growth goals.
• Lead category ownership for cargo, recovery, towing, and camping—ensuring each has a clear market differentiation and scalable potential.
• Translate customer needs, market trends, and brand aspirations into actionable product development initiatives.

Team Building & Management

• Lead and grow a team of category managers, product developers, and cross-functional contributors.
• Establish KPIs and OKRs for product success, team performance, and delivery timelines.
• Foster a culture of accountability, collaboration, and innovation across teams.

Product Development & Lifecycle

• Drive product ideation, validation, prototyping, and launch—from initial concept to post-launch analysis.
• Partner with sourcing, supply chain, and marketing teams to ensure timely delivery and quality assurance.
• Oversee packaging, pricing, positioning, and merchandising strategies for B2B and ecommerce channels.

Ecommerce & Channel Alignment

• Collaborate with marketing and ecommerce teams to optimize product discoverability, conversion, and retention online.
• Integrate customer feedback from reviews, returns, and support tickets into iterative product improvements.
• Align product content, media assets, and storytelling across Amazon, DTC, and retail platforms.

Market Insights & Innovation

• Lead ongoing competitive analysis and category trend reporting to identify gaps and opportunities.
• Maintain a robust pipeline of innovations in line with brand standards, customer needs, and business goals.
• Explore strategic partnerships, licensing, or co-branding opportunities to expand product reach.

Qualifications

• 5–10 years of product management leadership experience, ideally in CPG, ecommerce, and physical goods.
• Proven success in launching and scaling product lines with measurable business impact.
• Strong strategic thinking and analytical skills with hands-on product development experience.
• Experience working in fast-paced, high-growth environments with cross-functional collaboration.
• Excellent leadership, communication, and mentoring skills.
• Passion for outdoor lifestyle, automotive accessories, or off-road culture is a plus.
• Bachelor's degree required; MBA or relevant advanced degree preferred.

Why Join Rhino USA

Joining Rhino USA means becoming part of a fast-paced, forward-thinking team that’s redefining excellence in the e-commerce and outdoor accessory space. We offer competitive compensation, a growth-oriented culture, and the opportunity to drive innovation in a high-impact role.

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