Digital Media Tagging Implementation & Attribution Specialist Job at Smart IT Frame LLC, Atlanta, GA

YVpEQ2x1V2l4NFFDNUs4S2xzbzdUREROSkE9PQ==
  • Smart IT Frame LLC
  • Atlanta, GA

Job Description

JOB DESCRIPTION:

Looking for a Digital Media Tagging Implementation & Attribution Specialist. This person will be responsible for the proper implementation, testing, and management of 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multitouch attribution measurement.

The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities include leading 3rd party marketing tagging requirements discussions between the agency and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.

Must Haves:

  • Proactively lead 3rd party marketing tagging discussions between the agency and internal marketing teams.
  • Knowledge of tag management systems like Tealium, GTM, Ensighten.
  • Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
  • Able to work as a liaison with the Marketing Agency and Tagging implementation team to ensure correct information flow between teams.
  • Understanding of media vendor tagging and procurement (3rd party tags).
  • Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
  • Proficiency in MS Office Suite, specifically Excel and PowerPoint
  • Experience and understanding of Adobe Analytics & Workspace.
  • General understanding of marketing channels and tactics.

Nice to Have:

  • Experience with Microsoft Teams, Jira and/or Confluence.
  • Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
  • Tagging solution experience within an agency environment.
  • Knowledge of setting up Observe Point audits

Job Tags

Similar Jobs

Southside Community Health Services

Licensed Dental Assistant Job at Southside Community Health Services

 ...This position assures high-quality customer/patient service, quality dental care and administrative support. Responsible to provide chair-side support to the dentists, hygienists and therapists providing primary care dental services to patients. **This position is eligible... 

PharmaACE

Primary Market Research - Consultant/ Project Manager Job at PharmaACE

 ...-impact client engagements and managing delivery operations within key accounts in the Life Sciences industry Primary Market Research - Consultant/ Project Manager We are seeking experienced professionals with expertise in Primary Market Research (PMR) to join... 

Virtue Construction Partners LLC

Construction Superintendent Job at Virtue Construction Partners LLC

 ...Virtue Construction Partners LLC is a self-performing commercial general contractor headquartered in Houston, Texas. Virtue offers interior...  ...and lead the team to successful project completion, and be safety oriented to ensure safety protocols are followed. Responsibilities... 

Clayton Services

Receptionist Job at Clayton Services

 ...Clayton Services is searching for a Receptionist to join a thriving company in North Houston. The Receptionist will greet, assist, and...  ...Office Suite or related software. Receptionist Education and Experience: High school diploma or equivalent required. Previous... 

Peraton

Network Security Identity Engineer Job at Peraton

 ...: DCWF: 441 - B.S. or CASP+, CCNP Security, CCSP, GCIA, GCED, GCIH, AND ONE of the following: Network Firewall, IDS, F5-CA, F5-CTS, F5-CSE, BCCPA, CCNA, CCNP Security, CCIE Security, Cisco CyberOps Professional. Hands-On Expertise: Minimum of 5 years designing...