Job Description

Content Strategist & Producer (Part-Time or Fractional)

Location: Primarily remote, with weekly in-office content capture in Los Angeles and occasional travel for destination events

Reports to: Founder & Creative Director

Overview:

We’re looking for a strategic, creative, and highly organized Content Strategist & Producer to lead and execute our content across platforms including multiple Instagram accounts, TikTok, LinkedIn, Substack, Blog, Newsletter, and Podcast. This role combines big-picture planning with hands-on implementation. You’ll not only shape the content strategy but also bring it to life. This is a role for someone who doesn’t need day-to-day guidance. You’re comfortable taking initiative, thinking strategically, and moving projects forward independently while staying closely aligned with the vision and values of the brand.

What You’ll Do:

Strategy & Planning

• Develop a multi-platform content strategy that reflects both the business and founder’s personal brand
• Create and manage 90-day content calendars across multiple IG accounts (business and personal), TikTok, LinkedIn, YouTube, Substack, Blog, Podcast, and newsletter
• Lead campaign ideation and platform-specific planning tied to business goals (engagement, growth, and visibility)

Execution & Production

• Capture, conceptualize, and edit posts, captions, newsletters, blog articles, and podcast show notes
• Film and produce short-form videos (e.g., Reels, TikToks), including scripting, shooting, and basic editing
• Schedule and publish content across platforms using tools like Later, Planoly, or native schedulers
• Maintain backend content systems to keep calendars, drafts, and creative assets organized

Optimization & Growth

• Track content performance and offer insights to optimize across platforms
• Maintain awareness of platform trends without compromising brand alignment
• Ensure all content supports SEO, audience growth, and thought leadership positioning

Preferred Qualifications:

• 3–5+ years of experience in content strategy, marketing, or editorial ideally with lifestyle, creative, or founder-led brands
• Highly self-motivated and thrive when trusted to take ownership
• Ability to translate long-form content (like a podcast or blog post) into a week’s worth of multi-platform content
• Ability to think like both a marketer and a creative always asking what will resonate and what will convert
• Understand the weddings, hospitality, or lifestyle space
• Basic design or video editing skills

Growth Opportunity:

This role will begin as a part-time position with the potential to grow into a larger role based on performance and company needs.

To Apply:

Send your portfolio, resume, and a brief note about why this role is a great fit to hello@bethhelmstetter.com

We’re looking for someone who brings strategy, creativity, and momentum to our content as well as someone who can see the big picture and understand that refining the small details is necessary to bring it to life.

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